TREND BOOKS

Our trend books are intended to help creative teams get collections started.  These trend books are invaluable sources of polysensorial material, including photos, fabric swatches, materials, color ranges, drawings of prints, sketches, silhouettes, commentaries and so on. They are vital in assisting your creative brainstorming.

TRENDSETTER GUIDES

We have brought out a new collection of trendsetters’ guides, which complement our trend books.

The Nelly Rodi TrendLab agency regularly brings together researchers from fields such as sociology, philosophy and linguistics, and marketing directors, to brainstorm on social and economic topics.

Our publications give detailed reports of these encounters:

- futures studies
- behavioural analysis
- sociological data

From trends to products: fall/winter – 2004/2005

ExCess “Vintage Glamour”

Excape “The philosophy or refuge”

ExClusive “Culture Club”

ExPlore “Pioneers of the future”

From trends to products: spring/summer – 2005

Anachronic

Energetic

Chictonic

Mimetic

Striptic

Consumer trends in the 3rd Millennium

Values and aspirations

The need for communication

Relationship between space and time

The body: the quest for beauty, and exorcising fears

The connection with the senses and pleasure

Rebel: How subversion can become a baseline for creativity and innovation?

The shift from the rebellion in society…

rebellion

disobedience is a must

a profile of typical post-modern consumer

panel discussion: the bobos

… to rebellion in business.

case study: take part in the professional rebellion

e-dangers: rebels in action

panel discussion: trends/the new codes

ego-marketing: rebels: log on!

The new stakes from brands

Word of mouth: a new challenge for marketing

Panel discussion: rebellion&advertising

Targeting paradoxical consumers

The virtual vs the real world

A society of senior citizens who refuse to grow old

Torn between fear and pleasure

Male/Female

Managing both your working and leisure hours

Paradoxes in creation and design

Paradoxes in creation and design

Paradoxes in communications and advertising

New paradoxes in retailing

Making it up when it comes to well-being

New forms of retailing in new type of outlets