Connecting the color supply chain
Globalization, and with it the creation of global brands, has
highlighted the importance of color communication. There is growing
demand for efficient, accurate and consistent color management in all
media, including paints, inks and plastics. Providing manufacturers with
physical color standards helps them to reproduce colors, but this gives
rise to new issues: physical standards take time to produce and
distribute, are costly to prepare, tend to age and are easily misplaced.
And brand colors eventually drift away from agreed global standards.
Color digitalization and communication using a common format are the
only way forward.
Colibri® and our expertise will help you design, specify, produce, manage and control brand colors at every stage in the global color supply chain.