Designers need to know whether their ideas are practicable. If they can create their own color palettes and turn their dreams into reality, they can help brand owners to differentiate their products and stand out in the market. New developments in software technology allow designers to create and visualize on screen the colors in their designs and at the same time determine whether they can really be produced. Colibri® enables designers to evaluate the outcome of their desired color at the design stage, rather than during production, when it is too late. This ensures accurate communication of the colors in the design to the specifiers and other participants in the color supply chain and prevents costly and time-consuming reworking due to impractical designs.